Joining with 10 years of experience in the sector, newly appointed COO Jay Bookout is based in Cincinnati (Ohio).

“International student recruitment is… a hot subject, particularly in the current climate”

The type of data-led insights offered by UniQuest are a unique opportunity to support the sector’s international recruitment efforts in this “critical time,” Bookout said in a statement.

“UniQuest captures comprehensive student journey data at a level of detail I’ve never seen before across the industry,” he said.

“Insights from this data provide a unique opportunity for US institutions to optimise their international enrolment strategies in what could not be a more critical time.”

Rachel Fletcher, CEO and co-founder of UniQuest, told The PIE News it had always been the company’s ambition to expand its services for the benefit of US universities.

“International student recruitment is, as ever, a hot subject, particularly in the current climate,” she said.

“In hiring Jay, with his impressive track record and experience developing market-leading, cutting edge products and services, we’re able to offer US universities a service that is unrivalled by domestic providers.”

Over the past six months, UniQuest has forged new partnerships with number of US institutions. New partners include Eastern Michigan University and The University of Tampa (in Florida).

A focus of UniQuest’s research is an ongoing effort to identify and map the journey of the so-called “stealth applicants,” those students who don’t make contact with the university before applying.