The British Council gave its advice for 2019 and beyond to collected international recruitment professionals at UK universities in Manchester, at the re-named International Education Services Conference.
There are 1.6 times as many students studying for UK higher education awards overseas than there are international students studying in the UK, with more locations and universities engaged than ever before.
More than 200 academics have signed an open letter accusing Universities UK and the British government of turning a blind eye to human rights abuses in Egypt by promoting higher education partnerships between the countries.
UK higher education remains popular in Hong Kong, largely due to top-up degrees and good links between industry, according to a report released by the UK's Quality Assurance Agency. But opportunities for growth are becoming limited.