While other study destinations are coming out with really positive messaging around post-study employment prospects, and some are offering a longer post-study work visa, we need to do everything we can to compete and evidence success

The downside to higher demand is that institutions have to pay the operational cost of processing tens of thousands of applications that are inevitably unsuccessful. The PIE talked to providers in the UK, as they pitched their solutions on offer.

Nigeria is by far the biggest growth market, and overtaken India in our data

Nigeria is growing faster than any other country year-on-year in terms of offers being made, according to new data from Uniquest.

While lead scoring could be an effective tool to streamline the student conversion process, it is a “challenge to do it well” and “involves investment in people, process, and the platform to underpin it”.

Educators have warned that, in 2022, there has been an increase in students voicing their dissatisfaction for application wait times.

UK universities risk missing out on enrolments by not responding to enquiries from prospective students, education consultants have warned, after mystery shopper research found that one in four enquiries were not answered.

The Keystone Education Group has acquired UK-based student engagement, conversion, and retention service, UniQuest, as it seeks to "disrupt and innovate the existing traditional counselling and agency model".