While lead scoring could be an effective tool to streamline the student conversion process, it is a “challenge to do it well” and “involves investment in people, process, and the platform to underpin it”.

Educators have warned that, in 2022, there has been an increase in students voicing their dissatisfaction for application wait times.

UK universities risk missing out on enrolments by not responding to enquiries from prospective students, education consultants have warned, after mystery shopper research found that one in four enquiries were not answered.

The Keystone Education Group has acquired UK-based student engagement, conversion, and retention service, UniQuest, as it seeks to "disrupt and innovate the existing traditional counselling and agency model".

UniQuest has unveiled a dashboard designed to provide daily intelligence on institutional and benchmarked student visa refusal rates and reasons.

Uniquest is expanding its activity in the US with the appointment of a new COO for North America, Jay Bookout. He will be based in Cincinnati, Ohio.

A university’s website is the primary, and often exclusive, source of information for stealth applicants, new data released by Uniquest found.

UniQuest has announced findings of its research project into "stealth applicants" – mysterious students that constitute a ‘blind spot’ for university admissions and marketing teams by making no contact before application.