The provider, which was acquired by Monarch Institute in early 2022, said it recognises the allure of Australia’s “education capital”.

“Expanding to Melbourne is a testament to our commitment to provide exceptional language education across Australia,” CEO Justin Blake said in a statement.

After two decades in Queensland, BROWNS is excited to “embrace new opportunities and take the next step in our journey”, he continued.

“BROWNS is delighted to be expanding its footprint into Melbourne. This expansion reflects our commitment to providing world-class education, catering to the needs of diverse learners.

“Melbourne’s unique blend of culture, innovation, and entrepreneurial spirit provides the perfect environment for an enriching student learning experience, inspiring our students to excel in an English-speaking world.”

“Melbourne [has a] unique blend of culture, innovation, and entrepreneurial spirit”

The new campus in the city’s CBD is a sign of the company’s “intention to disrupt” the market and open doors for students.

The Australian ELICOS sector is returning with impressive statistics post Covid, with total numbers up 138% in 2022 despite not yet reaching 2019 figures.

There may also be a void to fill for languages providers when some operators closed during the pandemic or left the market, such as EC English. However, accommodation availability continues to be problematic for providers.

The new location will offer Intensive General English, High School Preparation, Cambridge, IELTS, and English for Academic Purposes programs.

BROWNS added that it is poised to add substantial value to the Melbourne market by leveraging its extensive and established education pathway and partnerships.