Parents are an underutilised audience for international education marketing, according to higher education marketing firm Carnegie Global

Do international students in the UK live a life of luxury? That's what a series of 'memes' posted on Twitter have suggested. But representatives of international students say it perpetuates stereotypes.

Engaging, visually appealing and responsive – these are rules that contribute to a successful social media strategy. Natalie Marsh finds out how international education stakeholders are faring when trying to engage with the world.

Stakeholders should steer clear of social media myths, according to business strategist and digital media academic, Alex Grech, who delivered a webinar for ALTO members focused on study travel businesses.

Over a quarter of universities contacted in a ‘mystery shopper’ social media survey by Intead failed to respond to enquiries from a prospective student, with particularly poor performances from US and Canadian universities.

A new comparative ranking tool measuring the success and reach of UK education institutions’ social media marketing strategies has been launched this month by education marketing company Net Natives.

The biggest thing is to be transparent. Use emotion; tell a real story; use real people.

A survey of 68 language schools around the world undertaken by a Polish consultancy has revealed that despite responses indicating social media's increasing relevance, a comparison of survey results with 100 language schools' Facebook accounts revealed that some schools' social activity might be exaggerated.