Do international students in the UK live a life of luxury? That's what a series of 'memes' posted on Twitter have suggested. But representatives of international students say it perpetuates stereotypes.
Engaging, visually appealing and responsive – these are rules that contribute to a successful social media strategy. Natalie Marsh finds out how international education stakeholders are faring when trying to engage with the world.
Stakeholders should steer clear of social media myths, according to business strategist and digital media academic, Alex Grech, who delivered a webinar for ALTO members focused on study travel businesses.
Over a quarter of universities contacted in a ‘mystery shopper’ social media survey by Intead failed to respond to enquiries from a prospective student, with particularly poor performances from US and Canadian universities.