Elevate student voices on social media – IACAC
A panel of US experts presented strategies to amplify international student voices on social media, and pitfalls to avoid, at the IACAC conference.
A panel of US experts presented strategies to amplify international student voices on social media, and pitfalls to avoid, at the IACAC conference.
36% of admissions officers said they visit applicants’ social media profiles to learn more about them, up from 25% last year, according to a poll by Kaplan.
The US government is increasingly turning to social media to vet international students and scholars, with USCIS recently announcing it would create fake social media accounts to access information on visa applicants.
The US is requesting social media profiles from applicants for study visas in order to "protect US citizens", while stakeholders fear the move may result in long delays for visa issuance.
Online marketing opportunities such as Toutiao can be used to reach prospective students in China, but the country's internet is "more restricted than ever".
A new tool, aiming to help universities to increase student enrolments by connecting prospective students with current ones, is claiming a 1 in 4 conversion rate.
Facebook is slipping from its position of top of the social media ladder, according to a new report into the strategies employed by student recruiters.
More than two-thirds of US college admissions officers said that it’s fair to visit applicants’ social media profiles to help decide who gets in, a recent survey has found.