Having insight into market trends will enable you to be proactive in your launches and marketing, rather than simply reactive to the moving trends

Covid-19 has forced a majority of institutions globally to rethink their marketing strategies as the marketing landscape has become more competitive.

Engaging, visually appealing and responsive – these are rules that contribute to a successful social media strategy. Natalie Marsh finds out how international education stakeholders are faring when trying to engage with the world.

A new comparative ranking tool measuring the success and reach of UK education institutions’ social media marketing strategies has been launched this month by education marketing company Net Natives.

Google search data from Net Natives on leading student source countries reveals when university education is at the front of students’ minds and follows additonal Google search data recently released by the BBC revealing the world's most searched-for universities.