Ours is not the first analysis that makes the case for US universities to diversify their international student recruitment markets

Rarely has the sector focused its attention on recruiting online. However, since the pandemic began, a digital land grab has been taking place with websites and marketplaces competing for online audiences of students seeking to study abroad. Nick Cuthbert digs deeper.

US institutions could look to international markets to fill domestic student shortfalls expected from demographic declines in the country.

Across the 2020/21 application cycle, our analysis of international students’ US application preferences has uncovered a myriad of equally interesting and arguably more instructive local stories

The international school counsellor landscape is further professionalising, and recruiters must be aware of what students, parents and counsellors need when making choices regarding higher education options. Technology is proving useful, say experts in the field.

US institutions with "pre-existing global brand recognition" may have seen an uptick in international applications in the 2020/21 cycle, but lesser-known US institutions could face fiercer competition ahead, a report has suggested.

Kaplan has acquired international school guidance provider BridgeU as it seeks to "impact students at a truly unique scale".

US universities can seize opportunities to reach students in cities where interest in education in the US has increased for 2021 despite overall declines, research showing a nuanced recruitment market has urged.