Kaplan has acquired international school guidance provider BridgeU as it seeks to "impact students at a truly unique scale".

US universities can seize opportunities to reach students in cities where interest in education in the US has increased for 2021 despite overall declines, research showing a nuanced recruitment market has urged.

Most undergraduate applicants are continuing with their university enrolment plans, but a sizable minority have switched countries.

An online 'software-as-service' platform has launched this month that will coach prospective international students through the process of applying to universities in the US, expanding to UK institutions in March.