The international school counsellor landscape is further professionalising, and recruiters must be aware of what students, parents and counsellors need when making choices regarding higher education options. Technology is proving useful, say experts in the field.
US institutions with "pre-existing global brand recognition" may have seen an uptick in international applications in the 2020/21 cycle, but lesser-known US institutions could face fiercer competition ahead, a report has suggested.
Kaplan has acquired international school guidance provider BridgeU as it seeks to "impact students at a truly unique scale".
US universities can seize opportunities to reach students in cities where interest in education in the US has increased for 2021 despite overall declines, research showing a nuanced recruitment market has urged.
Most undergraduate applicants are continuing with their university enrolment plans, but a sizable minority have switched countries.
An online 'software-as-service' platform has launched this month that will coach prospective international students through the process of applying to universities in the US, expanding to UK institutions in March.
