While the concept of dynamic pricing in the study travel sector has been discussed in 2022, it remains unpopular with the majority of stakeholders.

Inflation is impacting schools and agents on “numerous fronts” and may result in the need for them to increase their prices says ALTO.

Stakeholders across the language travel sector are continuing to predict a stable rebound, but a quarterly survey from ALTO has indicated recovery is slower than previously expected.

Language education association ALTO has proposed a set of industry guidelines that focus on integrity, honesty, and transparency.

ALTO has launched its trends barometer to ensure education providers have data required to make informed decisions as the study travel sector recovers.

Language travel providers have "consistently reduced" booking expectations since the beginning of the coronavirus pandemic, indicating that the sector "hasn’t turned the corner yet".

A survey of agencies and schools in major language learning destinations has revealed that over the summer 2020 period, both were expecting less than a fifth of business when compared with last year.

Immersive language education will need reforming and ring-fencing according to providers and agents, in order to ensure the longterm viability of the sector.