The PIE: Do you have plans for more schools – your schools are very popular with the German market but now that you’ve got your net cast wider..
The PIE: Do you have plans for more schools – your schools are very popular with the German market but now that you’ve got your net cast wider..
CT: We dont have any concrete plans but I’m pretty sure over the next few years we will add some more schools to our company – hopefully, if the development continues to be so positive as it was in the last few years.
The PIE: How do you work with your brother?
CT: It’s very easy – in 95% of decisions, we are of the same opinion, so it’s very easy. We can trust each other and he knows what I expect from him, I know what he expects from me.
The PIE: What do you think is going to happen to our industry in terms of the way customers find out about products, what trends do you see in the next few years?
CT: The Internet and social media are becoming more and more important. Old agencies going through traditional channels like travel agencies will be losing more and more market share. For us, the internet was key to our success. For many younger agencies, schools… that has truly helped them to develop positively. Social media will be playing a more and more important role.
The PIE: Will people ever turn away from language travel?
It’s a product which I really love and that I can sell and offer with my whole heart to clients
CT: I hope not! An online experience can never be the same as a real local experience. I don’t think we are only selling language courses, we are selling experiences. By giving people the opportunity to get to know another culture, we help them to become better people, maybe, or more open-minded people. I truly enjoyed it as a student; it’s a product which I really love and that I can sell and offer with my whole heart to our clients.
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