“We see this as a momentous step, not only for our company but for the entire education industry”
FUN with Ruby Rei launches this month for schools in Spain and Mexico after a successful Beta launch in Turkey in August 2019 that saw 2,500 students join the platform.
The product has taken the name FUN with Ruby Rei to sit within Cambridge’s existing line of FUN products for young learners.
Shortly after the launch of Wibbu’s consumer language-learning mobile game Ruby Rei, former director of Digital for Cambridge Assessment English Geoff Stead approached Wibbu to discuss and subsequently formalise the partnership.
“We see this as a momentous step, not only for our company but for the entire education industry, that a world leader in English language teaching is publishing a game-based course for schools,” Wibbu CEO Dean Jacobs explained.
“We could see this trend in consumer desire six years ago when we first founded Wibbu, and it’s great to see it being introduced in classrooms, providing maximum impact.”
Head of Digital Partnerships at Cambridge Assessment English, Belinda Cerdá, added that there were clear synergies between Wibbu’s ambitions and the areas CAE were interested in exploring.
“All the teachers we have met who are using FUN with Ruby Rei, have said that their children just want to keep learning. It’s so satisfying to see the positive impact it is already having on language learners and their relationship with English.”
In 2020, it is expected FUN with Ruby Rei will reach more than 10,000 primary school learners.