The partnership marks the first of its kind for UOffer. With offices in China, the company has been establishing itself in the sector with innovative and unconventional marketing tactics in recent months.

“This is just the beginning of our partnership,” said a spokesperson for UOffer Global.

“We decided to sponsor this specific category because we believe in the importance of recognising excellence in business education. 

“It highlights institutions that are excelling in preparing future leaders and innovators in the business world.

“Uoffer Global is dedicated to supporting international students in achieving their academic and professional goals, [and] aligning ourselves with top business schools resonates with our mission to promote quality education and leadership development,” a spokesperson for UOffer told The PIE News. 

UOffer’s name has been difficult to miss in the last month, after it took up sponsorship of Taiwanese singer superstar Jay Chou’s two-night run at the o2 Arena in London, including billboards across the stadium and the surrounding area.

The company also had a pop-up for students inside the Arena, offering any information the students would need. 

It comes after a raft of recent marketing campaigns to establish its name in the UK’s sector, all while supporting international students with its work.

“Uoffer has been expanding its global reach through several strategic initiatives. 

“We have [also] held several events related to career development and education policy, inviting former Universities Minister Chris Skidmore and department heads from universities,” the spokesperson commented. 

The UOffer team will also be in attendance at The PIE Live Europe, the flagship event to be held on March 19-20.

“We are most looking forward to networking with industry peers, gaining insights from thought leaders, and showcasing our services to a diverse audience at The PIE Live Europe,” they added.

By sponsoring the Business School of the Year award, UOffer wants to do more than just acknowledge the achievements of business schools.

“This is just the beginning of our partnership”

“We also aim to reinforce our dedication to supporting educational excellence and leadership development within the business community. 

“We look forward to further collaborations and opportunities to contribute positively to the advancement of business education worldwide,” they said.