In addition to harnessing INTO’s student ambassadors online, TAP’s content feature will be deployed to crowdsource user-generated content from INTO’s student content creators, to drive more traffic to its website through authentic student-led social media posts.
“No-one knows better what the student experience is like on campus than current students”
“All research shows that prospective Gen Z international students highly value authentic advice from current students to guide their education choices,” Laurence Bresh, VP Global Digital Marketing at INTO said.
“We are delighted to work with TAP to bring peer-to-peer recruitment to our website. After all, no-one knows better what the student experience is like on campus than current students.”
Nick Golding, sales & marketing director of TAP added: “We are thrilled to be working with such a charge-ahead, innovative and well-respected brand as INTO. The on-campus pathways model was pioneered by INTO, so it’s a real validation of our platform that they want to partner with us.”
The initial partnership will be with four of INTO’s partners in the US and UK – The University of South Florida, University of Alabama, Birmingham, and University of Exeter and Newcastle University in the UK.
If successful, the platform will then be rolled out amongst INTO’s portfolio of 22 partners.
“Although we are already working in the UK and the US, this partnership enhances our global impact by supporting the journeys of students to INTO’s prestigious partner universities in those destinations,” Golding added.