ICEF Secondary Education will be aimed at international providers and student recruitment agents of secondary, boarding, high school, academic summer camp, and junior programs.

“The market for secondary studies abroad has grown steadily over the past decade”

The inaugural edition will be held in California from January 20-22, and the event will then move around the world in subsequent years with plans to host it in Asia in 2021, and Europe in 2022.

ICEF explained that the objective is to showcase different regions and secondary education destinations to agents.

“Due to the demand for foreign higher education qualifications, the market for secondary studies abroad has grown steadily over the past decade,” Markus Badde, CEO of ICEF said in a statement.

“Most major study destinations continue to report strong growth in enrolment for foreign diploma-seeking students.

“A number of our secondary education customers – providers as well as secondary focused agents – have been asking us for quite some time now to organise a specific ICEF event catering to this market,” he added.

ICEF French Education – Canada, meanwhile, will provide a targeted opportunity for Canadian educators promoting programs taught in French to meet top-quality, focused student recruitment agents from around the globe.

The first event will take place in Montreal, Canada on May 5 and 6, and will then change location annually within Canada.

ICEF’s director of French programming, Canada Monèle Schrot explained that recent survey results indicate that after France, Canada is the primary choice international students select to study in French in all sectors.

“Canada is a desirable study destination for parents and students. In addition to being a safe and welcoming country, Canada offers an excellent education at a relatively low cost, has a stable political environment, and easier access to study and work permits,” Schrot added.