One of the categories in particular celebrates activities aimed at raising an institution’s profile abroad, for example through research collaboration or partnerships.
“We really should approach all campaigns as if we’re intending to win an award”
Named Best International Activity, the category this year crowned the University of Central Lancashire for welcoming 700 students and staff from St Marteen after the island was devastated by Hurricane Irma last year.
In second position on the podium was agency Higher Education Academy, now known as Advance Higher Education after a merger.
They were recognised for their Global Teaching Excellence Award which was created in 2017 to celebrate institutional commitment to pursue teaching and learning excellence in higher education.
The award was created, promoted and launched over a period of 16 weeks, Ewan Fairweather, senior marketing director of advanced higher education told The PIE News.
“With a humble budget, it generated interest in 47 countries and applications from institutions in all continents,” he said.
Fairweather also added that entering industry awards serves as a model to inspire marketing teams to always strive to perfection.
“There is a rigour to a good award entry that mirrors the rigour of a good campaign and we really should approach all campaigns as if we’re intending to win an award. Such an approach should help to raise our game,” commented Fairweather.
Manchester Metropolitan University was awarded the bronze, while the shortlist included Edinburgh Napier University, the University of Aberdeen, and the University of Hertfordshire.
“I was excited to be shortlisted and to know that the work I created was thought to be some of the best work in the UK,” Bronwyn Farr, student experience project officer at the University of Aberdeen told The PIE.