The English UK Marketing Conference is aimed at all professionals promoting, marketing and selling ELT courses to study abroad agents and international students, and is now open for bookings.

We are delighted that one of the world’s leading experts on brands and branding, co-founder and chair of BrandCap consultancy, Rita Clifton will open this year’s event. Rita speaks all over the world on branding and is interested in the challenges facing English UK members, tailoring her plenary presentation to the ELT market.

Adrian Liley, head of sales at British Study Centres, will challenge traditional marketing techniques in his post-lunch plenary session on how ELT schools sell themselves, and Celynn Erasmus will close the event with ‘performance chemistry’, offering practical ways for busy marketing teams to increase productivity and profitability.

The only marketing conference aimed specifically at the English language sector in the UK, the English UK Marketing Conference includes a variety of elective sessions. Specialist topics so far include:

• The ELT market in Mexico
• Effective online marketing and recruitment
• The Latin American ESL market
• Doing business in China
• How Sheffield University marketed its student experience
• Bringing Geoff Ramm’s ‘Celebrity Service’ techniques to the Fam Trip
• How to use coaching techniques to become a better manager

For more information please click here.