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Drivers of (virtual) change: IEAA Marketing and Recruitment Forum 2020

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Start:
May 11, 2020 @ 1:00 pm
End:
May 15, 2020 @ 2:00 pm

It’s been a rocky start to the year for international education. Unprecedented bushfires have wreaked havoc and tarnished Australia’s global reputation, COVID-19 has left thousands of students stranded and escalating travel restrictions have put an end to student recruitment as we know it.

The future remains uncertain, but it will no doubt be a long road to recovery. So how can we best adapt and innovate for the new rules of engagement for international student recruitment?

In the face of COVID-19 restrictions, this year’s IEAA Marketing and Recruitment Forum is going virtual! Join us for a daily, one-hour webinar from Monday 11–Friday 15 May as we provide critical updates and explore how providers are responding to these changing market conditions.

Sessions include:

  • Re-evaluating the market: challenges and opportunities
  • Crisis communications, reputation management and leveraging Australia’s national brand
  • Digital student journeys in an age of restricted travel
  • Agent management now and into the future
  • The new rules of engagement for international recruitment and marketing.

Click here for more information.

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