Control, Disintermediation and other Social Media Myths. Life beyond Facebook and Native Advertising in the Language Education Sector by Dr Alex Grech

Based on the great feedback of our first webinar in 2014, ALTO has decided to organise more on-line events that are easily accessible to all members.

Please join this on-line seminar by Dr Alex Grech who is a strategist, change agent and educator, please read his bio here.

The webinar explores popular assumptions, myths and fears that have rooted in the business community as a result of the mass consumer adoption of social media. It will provide practical insights into views which are often polarised, including:

– Fears of Disintermediation vs. Trust in Online Engagement
– Digital Natives vs. Digital Migrants
– Top-Down vs. Horizontal Information Exchange
– Online Communities vs. Trusted Networks
– Social business vs. Command and Control
– DIY Social Media Management vs. Outsourcing

The session will be 40 minutes plus 20 minutes for questions and interactions.