Content Marketing is Slow Burn Marketing. And it’s not going away by Dr Alex Grech

The webinar will provide insights on how content marketing can be deployed within the overall marketing and CRM activities of an organisation.

Subjects addressed in the webinar include:

– Definitions and applications of content marketing
– Emerging Media Ecosystems
– Online Brand Advocacy
– From content marketing to inbound marketing
– Deconstructing the online brand of a language travel organisation
– Examples of how social media tools are being deployed for content marketing purposes

The session will be 40 minutes plus 20 minutes for questions and interactions.

For more information please click here.