The international student recruitment industry is getting more and more competitive: new providers are poaching from traditional markets often with new ways of delivering higher education while new study destinations are emerging everyday with distinctive marketing strategy. Global economic pressures are more acute which as a result is making Africa more attractive for international education providers.  Hence, competition to recruit African prospective international students has increased drastically. Due to growing competition in the market, international education providers require new innovative communication and marketing strategies and forecasting trends to keep up with potential international students and future generations of students from Africa.

There are many forces affecting student recruitment, from economy, immigration to security. For example, the UK recent changes to student visas and given the inclusion of foreign students in the net migration figures posed a new challenge for recruiters of international students to the UK.  This new challenge, allied to the fact that the long-standing competitors in luring foreign students to their shores- Australia, Canada, and some European countries including China- have upped their game, and working much more effectively. This means the marketplace is getting tougher everyday. However, these are not the only issues complicating matters. The cost of recruiting international students in Africa is also rising rapidly.

At a time of great change in the industry, it is imperative that those responsible for intrernational recruitment from the region are kept up to date with the latest changes in there industry.

The theme for 6^th ASRC  ‘ 360 Degree Change in Traditional Student Recruitment- Africa in focus’ will provide the ideal opportunity to reflect on the radical changes happening in the African international students recruitment market; look at emerging trends and provide stakeholders with the information necessary to revise policies, priorities and strategies.

Who should attend?

The ASRC welcomes international education providers from regionally or internationally recognised institutions from around the world. Those who will directly benefit include:

• Directors of international offices, marketing managers;
• Peak bodies representing education, development and student interests;
• Key government representatives and policy makers from the UK and overseas;
• Business development and marketing managers in the corporate sector with affiliated services in education and development;
• NGOs;
• Service providers in travel, education software, online providers, healthcare, customs and quarantine information, accommodation, banking, insurance and communication services.

Reasons to attend:

• To ensure you are well informed about the key issues and opportunities in Africa
• To provide you with an opportunity to broaden your knowledge of the region
• To put you in front of the leading thinkers with insights into the current state of the market
• To educate you on policy reform and regulations affecting or soon to affect your recruitment strategy
• To allow you to learn from peers and explore innovations
• To give insight into what new opportunities and business models international education providers can explore in the region
• To provide excellent opportunities for networking with domestic and international delegates
• To meet quality student recruitment agents exclusively from Africa

Speakers

Worldview is inviting speakers with insights and experience in international education and student migration to share their knowledge and opinions at this prestigious event attended by institutions, international student recruitment agents and other education stakeholders from all over the world.

Speakers’ chosen topics will inform and influence institutions’ short, medium and long-term strategies. Topics should be relevant to the conference purpose and theme.

We welcome proposals that focus on present-day issues and share each speaker’s vision of the future of international education particularly Africa.

Programme

The conference programme will be available two (2) months to the conference date.

For more information and to register please click here.