The two will share articles, correspondents and advertising in 2013, hoping to tap the other’s growing readership.
“We have similar objectives and we will share articles and work together”
“We are sharing practically everything,” Yeah! Magazine’s director, Raffael Abarca, told the PIE News: ”We have similar objectives and we will share articles and work together to promote education in Ireland and the US to promote our businesses.”
The US has long been a major source of international students for Ireland, sending 4,445 in 2011/12, up slightly from the previous year and second only after China. Meanwhile, 1,100 Irish went the other way and long standing ties exist with the Irish American community.
The deal could augur more interflow. Launched this year, Yeah! is the only magazine of its kind in Ireland and given out at every university, many English language schools, as well by agents overseas.
ISV, which is written in part by overseas students and advertises scholarships, covers a proportion of universities and language schools in the northern US and Canada.
Editor in Chief Carrie Circosta said: “[This deal] will allow us to show students from Ireland and Europe that if they choose to study in the United States, they have an advocate and a resource in our magazine.”