As a tourism giant with a global language, Spain has been dealt a winning hand at the internationalisation table. But, as The PIE reports, a greater coordination between its key industry players is needed to fulfil its ambitions.
Spanish language schools in Spain have seen a rise in demand for group bookings as a key trend, according to national association, Fedele. Small but growing interest in the DELE exam was also noted due to new rules around applying for Spanish citizenship, and members cited an improved outlook as economic turmoils wane.
Student numbers and weeks at Spanish language schools in Spain have displayed another year of steady growth, cementing an industry-wide trend of recovery after being hit by the economic crisis in 2013.
"Spanish in Spain" or "Español en España" reads the new branding unveiled by Spanish language school association, FEDELE, this week alongside a website redesign that will facilitate a previously announced agency partner scheme.