Study Queensland launches new campaign
TIQ has launched a new campaign to attract students to Queensland and has rebranded its operations to bring them in line with other states and cities.
TIQ has launched a new campaign to attract students to Queensland and has rebranded its operations to bring them in line with other states and cities.
Parents are an underutilised audience for international education marketing, according to higher education marketing firm Carnegie Global
Destination marketing organisations are becoming sophisticated in how they identify and target international students, both pre-arrival and onshore. And authenticity in student interaction marks out the best operators, a specialist forum revealed.
University admissions staff are more influential by students in some South American countries, while in southeast Asian countries, the recommendations of an "unbiased" education agent are preferred, a new study by Intead, and FPP EDU Media, has found.
Research commissioned by independent language school association, IALC, reveals that education agents value the accessibility and friendliness of independent schools. CEO of agency giant STB in Brazil echoed the results at the IALC conference in France.
Stakeholders should steer clear of social media myths, according to business strategist and digital media academic, Alex Grech, who delivered a webinar for ALTO members focused on study travel businesses.
A new comparative ranking tool measuring the success and reach of UK education institutions’ social media marketing strategies has been launched this month by education marketing company Net Natives.
More changes are looming for the UK’s Tier 4 visa system as the government finetunes its new Immigration Act. Speaking at StudyWorld this week, UKVI's Bharat Pamnani said the government is planning on consolidating visitor visa categories and is considering offering a cheaper Premium Service for smaller providers.