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Bei Guo, EIC, China

The education business is essentially a service business. As an institution and an education company you really have to understand what are the demands of our customers, what do they need?

$200m of private equity for China agency EIC Group

Private equity firm CVC Capital is investing over US$200 million into EIC Group, one of the world's largest education consultancies for Chinese student recruitment, according to a report citing anonymous sources. EIC has 20 offices worldwide and claims to run the "best attended, most effective" recruitment fairs in China.