UK universities should leverage the country’s successful vaccine rollout to aid their own international student recruitment efforts for the start of the next academic year, research has suggested.
The recommendation comes as the UK edition of the QS’ annual International Student Survey is released, finding that 47% of prospective students think the UK is becoming more attractive as a result of its vaccine distribution.
A record 105,083 prospective students were surveyed in the ninth iteration of the survey, with 48,722 indicating they were interested in studying in the UK.
The paper also urges institutions to tailor their mental health support for international students – a cohort “less likely to reach out for help” – along with developing tailored recruitment strategies for countries identified in the recently updated International Education Strategy. These countries include: India; Indonesia; Saudi Arabia; Vietnam; and Nigeria.
Additionally, universities will need to learn from recent experiences of transitioning to online learning and work to “enhance their online teaching practices to allow greater interactivity between staff and students”.
However 52% of current international students in the UK believe their university has been either ‘extremely’ or ‘very’ effective in delivering online teaching throughout the pandemic, the research found.
The 47% of respondents suggesting the UK’s vaccination efforts (with the number of people receiving the first dose approaching 34 million) places the country ahead of key competitors such as the US, Canada, Australia and Germany.
Despite not having vaccinated a significant proportion of its population, New Zealand was also lauded for its success in the distribution of the vaccine.
Asked how well countries had handled the coronavirus outbreak, Aotearoa was placed top with 55% indicating the country had done ‘very well’. This was followed by Australia, Canada, Germany where 26%, 22% and 22%, respectively, indicated the same.
The UK and US were ranked bottom with 13% and 6% agreeing they had handled the pandemic ‘very well’. 54% of respondents suggested that the US had handled the pandemic ‘not at all well’.
“It is vital that institutions, the government and the sector more broadly listen to the student voices”
“The combination of a quick and effective rollout of the coronavirus vaccine, the extension of post-study work rights and geo-political tensions elsewhere have all made the UK seem an increasingly welcome and attractive destination for international students,” the report read.
“As the UK continues to navigate the challenges of both Covid-19 and Brexit, it is vital that institutions, the government and the sector more broadly listen to the student voices in this report and are guided by data-led decision making,” director of marketing at QS Paul Raybould explained.
While nearly two-thirds (58%) of all prospective students think the UK is becoming more welcoming to international students – a trend driven by prospective students from across Asia, Africa and the Middle East – in the EU, “the predominant attitude is that the UK is becoming less welcoming”.
“The long-term effects of the shifting geo-political landscape are still yet to be fully realised, but if the recent trend is a sign of what is yet to come, then there may be challenging times for UK universities ahead, unless steps are taken to address their negative impact [in the EU],” the report noted.
More than half (52%) of prospective international students noted that how welcoming a destination is is the most important factor when choosing a destination.
“The importance of being seen to be welcoming cannot be overstated, however with many universities struggling to make up for the loss of EU applications in 2021, this will require a more holistic approach to truly convince international students,” the survey noted.
The survey also found that students would rather quarantine in student halls with 66% of prospective international students would rather quarantine in a student halls of residence than in a hotel when arriving in the UK.
Last week students told The PIE that they fear financial difficulties around quarantine requirements after India was added to the UK’s ‘red list’.
The survey also found 29% of international students would be uncomfortable asking their university for support with their mental health at this time.
Access to a mental health adviser, student counselling sessions and 24-hour helplines should form the central tenet of mental health support from universities as they are likely to be the most widely used, the research suggested.
“For many international students, they have had to experience the pandemic on their own, away from their traditional support structures in their home country,” the paper said.
“For many international students, they have had to experience the pandemic on their own”
“Universities need to appreciate the unique circumstances for international students now more than ever and tailor their support services accordingly and recognise the fact that there is a heightened reticence to willingly seek out help when it comes to their mental health.”
The top services that prospective international students said they expected was careers advice and a centre broadly focused on student health. Some 51% said a careers advice service was the most important support services institution’s should offer.
Services that universities could provide include careers advisors, help with writing CVs or reviewing their job applications, QS suggested.
“One stand-out finding is the huge importance international students place on access to careers support,” author of the report’s foreword and director of the Higher Education Policy Institute, Nick Hillman said.
“It is an enormous step to travel to another country to study, but people do it often in order to help them secure a fulfilling career afterwards. We must do all we can to help them achieve that ambition.”
