While affordability remains the greatest obstacle for students, IDP Education’s new Emerging Futures survey has revealed the growing impact of sudden and unclear policy changes shaping students’ international study decisions.
“Students and families are prepared to make sacrifices to afford their international education dreams. They can adjust budgets, seek scholarships and rely on part-time work. But they cannot plan for uncertainty,” said IDP chief partnerships officer Simon Emmett.
“When the rules change, without warning or clarity, trust falls away. Students hesitate, delay, or choose to study elsewhere.”
Drawing on the views of nearly 8,000 international students from 134 countries between July and August 2025, the results highlighted the critical importance of study destinations communicating policy changes to sustain trust among students.
The US and UK were rated the lowest for providing clear guidance on visas and arrivals processes, while New Zealand was identified as the top communicator in this respect.
What’s more, the UK saw the steepest rise in students withdrawing from plans to study there, indicating recent policy changes including plans to shorten the Graduate Route and increase compliance metrics for universities are creating uncertainty among international students.
Of the students who said they were pivoting away from major study destinations, over half (51%) indicated tuition fees had become unaffordable and one in five said it was too difficult to obtain a visa.
In markets such as Malaysia, the Philippines and the UAE, students reported delaying or redirecting applications almost immediately after unclear announcements by major destinations, the report said.
Meanwhile Canada’s share of withdrawals was shown to have eased, indicating messaging is helping to rebuild stability, the authors suggested, though Canadian study permit issuance has fallen dramatically in 2025.
Without that stability, even the most attractive destinations risk losing trust
Simon Emmett, IDP
Despite policy disruptions in Australia over recent years, the country remained the most popular first-choice destination globally, ranked highly for value for money, graduate employment opportunities and post-study work pathways.
At the same time, many respondents flagged sensitivities to recent visa and enrolment changes, highlighting the need for consistent and transparent messaging to maintain Australia’s competitiveness, according to IDP.
The US saw the largest decline in popularity, dropping to third place behind Australia and the UK.
NAFSA CEO Fanta Aw said the findings should serve as a “wake-up call” that policy uncertainty has real human and economic costs, emphasising the need for “clear and consistent” communication from institutions and policymakers.
“Students are paying close attention to how the US administration handles student visas and post-study experiential learning opportunities like Optional Practical Training,” said Aw.
Visa restrictions and policy hostility have rocked the US under Trump’s second presidency, with global visa appointments suspended for nearly a month this summer, as well as thousands of student visa revocations and travel restrictions on 12 nations.
Post-study work opportunities are increasingly fragile in the US with government plans to overhaul the H-1B skilled worker visa to favour better paid jobs and OPT coming under increased scrutiny from policymakers.
Emmett highlighted the knock-on effect of these policy shocks, with student journeys being disrupted “not by ambition, but by uncertainty”.
“Countries that provide predictability will win the confidence of students and their families. Without that stability, even the most attractive destinations risk losing trust,” he said.
Despite financial and political challenges, demand for global study remained strong, with half of all prospective students intending to apply within six months, and a further 29% within a year.
South Asia emerged as the main driver of intent, with more than 60% of students surveyed from India, Pakistan and Bangladesh preparing near-term applications, though this region was also the most sensitive to abrupt or confusing policy shifts.
