In two separate hearings published on December 19, the OfS granted approval for the University of Bolton to be renamed the University of Greater Manchester, and for the University of Central Lancaster (UCLan) to become the University of Lancashire.
The regulator permitted Bolton becoming the University of Greater Manchester despite objections from the University of Manchester that the change would be “very confusing and misleading”. Manchester Metropolitan University and the University of Salford also objected to the name change.
In a consultation on UCLan’s rebranding to the University of Lancashire, 90% of the 1,812 respondents said that the new name could be “confusing or misleading”, given that the existing Lancaster University carries the same official title.
During the ruling, the regulator considered the name change could be particularly confusing for international students “less familiar with contextual information” but concluded that it was “unlikely to lead to any material harm or detriment”.
The consultations in Bolton also garnered widespread opposition to the rebrand, with 64% of respondents saying the name change could cause confusion.
The OfS recognised that both instances could be confusing “for particular groups of stakeholders, including for example those for whom English is not their first language or who have difficulties in distinguishing or processing information”.
However, it concluded that “the range of contextual information that students use when applying to study” would help to prevent material harm arising from such confusion.
The name change is very good news for our students, very good news for the institution, very good news for the town and amazing news for jobs
Professor George Holmes, University of Greater Manchester
In both cases, the OfS ruled that its duties to protect the “institutional autonomy” of providers and “encourage competition” between universities weighted in favour of consenting to both new names.
In Bolton, the proposals to change the university’s name sparked backlash from local politicians and members of the public, with a motion put to Bolton Council in 2023 calling on the university to rethink the name change.
Announcing the news on December 19, vice chancellor Professor George Holmes told a group of staff members that he was “delighted” to announce the change.
“The name change is very good news for our students, very good news for the institution, very good news for the town and amazing news for jobs,” said Holmes, adding that it was “an important accolade to have the University of Greater Manchester based in Bolton”.
Professor Graham Baldwin, UCLan vice chancellor, also welcomed his institution’s new title, saying that it would “better reflect our regional economic importance and aid continuing efforts to raise brand awareness further afield.
“Locally the acronym UCLan was widely used but for many outside the region they didn’t know it was the title of a university nor where it was located,” said Baldwin.
On December 2, 2024 the OfS announced it was temporarily pausing the registration of new institutions, as well as suspending applications for an institution to change its name “where it already holds university title”. Applications already submitted would be completed, it said.
