The series, premiering on February 5, was filmed at Bell English School’s Cambridge premises in August 2025, which hosted Dong-Il Sung, Kwang-Kyu Kim, Ki-Jun Um, Hyuk Jang, and Seung-Hwan Shin for two weeks in August 2024.
The program, Shala Shala, follows the actors’ authentic experiences of learning English alongside other students, taking part in activities, and staying with host families and in Bell Cambridge’s on-campus residences.
“These are male, middle-aged actors who are famous in South Korea, but who have got to a certain point in their career and maybe they want to try more roles in English or maybe they want to travel personally with their families,” Rebecca Stead, head of marketing at Bell Educational Services told The PIE News.
“So, the premise of the show was that it’s never too late to late to learn English,” Stead added.
To make it as authentic as possible, 50 hidden cameras were set up around the school to capture the actors’ true experiences taking classes with Bell’s summer learners.
While Stead maintained that the actors were “great students”, the program’s trailer reveals a somewhat bumpy path to language learning success.
“It was a big operation and really interesting for us staff to see how a TV program is made, and the other students were really excited to have the actors around,” she added.
The premise of the show was that it’s never too late to late to learn English
Rebecca Stead, Bell English
With seven schools for adult students and young learners across the UK, Bell’s Cambridge institution is its flagship location offering year-round language courses to learners of all ages.
“We’ve got these beautiful gardens and traditional buildings, and it’s in Cambridge, which is such an attractive destination. It’s very much that quintessential image of what a lot of people from other countries imagine the UK to be like,” Stead noted.
“Not only are we showcasing Bell but we’re also showcasing the UK and what a valuable experience it is to study and travel here, so hopefully it will be a positive thing for the industry as a whole.”
The program comes at a time of slowing recovery for the UK’s ELT sector, with levels likely to be a “new normal” for the sector, according to a recent report by English UK.
The program will be airing on YouTube as well as the South Korean television network JTBC on February 5, 2025.
