Ambitious UK education group, ISIS Education, which provides a broad range of educational programmes in the UK and Canada, is rebranding to “Oxford International Education Group” following strong growth in recent years. The group’s new name will be a cohesive umbrella brand for the many divisions and products it offers.
The well-known ISIS brand will still be used as the name for its main English language division, ISIS Schools and ISIS Junior.
“We feel that now is the right time to bring in a new ‘umbrella’ brand, which will act to unify all our divisions under one strong name”
The group – which recently sought a minority investment to further its expansion plans – has grown strongly in recent years through investing in new product ranges and leading education facilities.
“We consequently feel that now is the right time to bring in a new ‘umbrella’ brand, which will act to unify all our divisions under one strong name,” commented David Brown, co-founder.
“We are very enthusiastic about the continued opportunities that are present in our industry, and equally excited by our growing team of strong, high calibre staff, who will, we are sure, help us achieve our ambitious and exciting plans,” added Brown.
The new name, to be unveiled at the trade event ICEF Berlin next month, maintains the company’s strong links to the city of Oxford, from where the name ISIS originated, and where it now has its largest operational hub.
Recent growth has seen ISIS develop a number of equally highly regarded complementary brands including Bucksmore, Homelingua and Oxford Tutorial College.
It has also seen the September opening of its first Pathways College, Leicester International Pathway College (LIPC), in partnership with DeMontfort University.
ISIS Education was founded in 1991 by owner-directors David Brown and Robert Darell when it began by operating outbound tours for UK university students. Set up with investment from The Prince’s Trust, the company is a significant success story for the start-up enterprise charity, of which Prince Charles is President.
