Venezuelan agency giant Globorama is developing an independent network of schools after its partner, international education provider and test preperation company Kaplan, opened an independent sales office in Caracas. However Kaplan says the move helps reinforce its brand. Venezuelan agency giant Globorama is developing an independent network of language schools to promote after its partner, international education provider and test preperation company Kaplan, opened an independent sales office in Caracas.
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Kaplan Caracas Team (L-R): Country Manager - Carlos Perez, with Andreina Gomez, Beruzka Coluccio, Ulises Mendes, Julio Oliveros, Silvana Nicoletti, Valery Calatrava and Renatto Coluccio[/caption]
After collaborating for 40 years, the new initiative reflects a change in the companies’ relationship.
“We knew it was going to happen sooner or later,” Globorama CEO Lucy Quaggiotto told
The PIE News. “Now we are selling Kaplan only as one of many other options. For us the best option was to continue with our own network.”
According to Quaggiotto, Globorama provided on average 400 students per year to Kaplan over the course of their relationship, which started in the 1970's with Kaplan's predecessors, Anglo World Education and more recently Aspect.
Kaplan’s direct sales office opened in Venezuela on 22 March. “We opened in Caracas because we believe in the market,” said Kaplan director Erez Tocker. “Globorama is a key agent in Venezuela selling English and medical programmes and we intend to continue our excellent cooperation and working relationship with them.”
However, Globorama is drawing on its influence in the industry to establish independent relationships with other schools around the world too. In the past four months it has already vetted and agreed to collaborate with 20 schools in the US, UK, Canada, Ireland, South Africa, New Zealand and China.
"Now we are selling Kaplan only as one of many other options"
Despite Globorama’s independent expansion, Tocker claims it's business as usual. “Our office opening should not affect our relationship with Globorama; in fact it can increase sales by strengthening market recognition of Kaplan.”
Globorama hopes to eventually rely much less on its collaboration with Kaplan and Quaggiotto is optimistic the changes will improve Globorama’s services. “It’s not good to be married with one school," she said. "We have more options for students now and we aim to look for something that will fit each student's individual needs."
“It’s a great fresh start for us. We have a new enthusiasm,” she added.
Venezuelan agency giant Globorama is developing an independent network of language schools to promote after its partner, international education provider and test preperation company Kaplan, opened an independent sales office in Caracas.
Kaplan Caracas Team (L-R): Country Manager – Carlos Perez, with Andreina Gomez, Beruzka Coluccio, Ulises Mendes, Julio Oliveros, Silvana Nicoletti, Valery Calatrava and Renatto Coluccio
After collaborating for 40 years, the new initiative reflects a change in the companies’ relationship.
“We knew it was going to happen sooner or later,” Globorama CEO Lucy Quaggiotto told The PIE News. “Now we are selling Kaplan only as one of many other options. For us the best option was to continue with our own network.”
According to Quaggiotto, Globorama provided on average 400 students per year to Kaplan over the course of their relationship, which started in the 1970’s with Kaplan’s predecessors, Anglo World Education and more recently Aspect.
Kaplan’s direct sales office opened in Venezuela on 22 March. “We opened in Caracas because we believe in the market,” said Kaplan director Erez Tocker. “Globorama is a key agent in Venezuela selling English and medical programmes and we intend to continue our excellent cooperation and working relationship with them.”
However, Globorama is drawing on its influence in the industry to establish independent relationships with other schools around the world too. In the past four months it has already vetted and agreed to collaborate with 20 schools in the US, UK, Canada, Ireland, South Africa, New Zealand and China.
“Now we are selling Kaplan only as one of many other options”
Despite Globorama’s independent expansion, Tocker claims it’s business as usual. “Our office opening should not affect our relationship with Globorama; in fact it can increase sales by strengthening market recognition of Kaplan.”
Globorama hopes to eventually rely much less on its collaboration with Kaplan and Quaggiotto is optimistic the changes will improve Globorama’s services. “It’s not good to be married with one school,” she said. “We have more options for students now and we aim to look for something that will fit each student’s individual needs.”
“It’s a great fresh start for us. We have a new enthusiasm,” she added.
