English Australia has launched a new programme which unites two major export industries, education and tourism, in confronting the challenges of the strong Australian dollar. Tourism suppliers will be able to promote services to international students. English Australia has launched a new programme which unites two major export industries, education and tourism, in confronting the challenges of the strong Australian dollar.
Through the StudentConnect Program, tourism suppliers will be able to promote services and products to international students at English Australia member colleges. Over 80% of the 134,000 international students learning English in Australia in 2011 studied with English Australia members, representing a significant market for tourism operators.
Sue Blundell, executive director or English Australia, said: “The English language sector wants our students to be able to experience all that Australia has to offer and have a truly exciting experience while they are here. The tourism industry needs to be able to introduce their activities and services to this important international market.”
Tourism suppliers in the scheme get to list their services on the English Australia website and have their special offers and activities circulated among colleges each month.
“The experience of international students is not limited to the classroom"
In turn, schools hope students will have more incentives to visit Australia.
“The experience of international students is not limited to the classroom," said Blundell. "We want them to tell their friends what an amazing place Australia is to visit for a variety of reasons, not only the quality of the education but the opportunity they had to get out and see Australia.”
From 1985 to 2005 the Australian dollar averaged at US70¢ but now hovers around $US1.05 – a bind for all export industries. Along with stricter immigration rules, the strong currency helped wipe an estimated AUS1.5billion
off the international industry in 2010-11.
English Australia has launched a new programme which unites two major export industries, education and tourism, in confronting the challenges of the strong Australian dollar.
Through the StudentConnect Program, tourism suppliers will be able to promote services and products to international students at English Australia member colleges. Over 80% of the 134,000 international students learning English in Australia in 2011 studied with English Australia members, representing a significant market for tourism operators.
Sue Blundell, executive director or English Australia, said: “The English language sector wants our students to be able to experience all that Australia has to offer and have a truly exciting experience while they are here. The tourism industry needs to be able to introduce their activities and services to this important international market.”
Tourism suppliers in the scheme get to list their services on the English Australia website and have their special offers and activities circulated among colleges each month.
“The experience of international students is not limited to the classroom”
In turn, schools hope students will have more incentives to visit Australia.
“The experience of international students is not limited to the classroom,” said Blundell. “We want them to tell their friends what an amazing place Australia is to visit for a variety of reasons, not only the quality of the education but the opportunity they had to get out and see Australia.”
From 1985 to 2005 the Australian dollar averaged at US70¢ but now hovers around $US1.05 – a bind for all export industries. Along with stricter immigration rules, the strong currency helped wipe an estimated AUS1.5billion off the international industry in 2010-11.
