As part of its diversification drive, the travel platform has formed a strategic alliance with Planet Education to forge its path into international study tourism.
According to an exchange filing by EaseMyTrip last year, the company acquired its stake in the study-abroad organisation by purchasing shares from existing shareholders through the issuance of fully paid-up equity shares of EaseMyTrip worth INR 39.20 crore (approximately £3.5 million).
While EaseMyTrip, a publicly listed company on India’s National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), will provide Planet Education with access to its customer base and technological capabilities, the travel platform is expected to gain from Planet Education’s 25 years of experience in the international education sector, including expertise in counselling, university placements, and visa assistance.
Leveraging Planet Education’s expertise, we aim to simplify the process of visas and documentation for students, making it hassle-free
Nishant Pitti, EaseMyTrip
“Every year, lakhs of students pursue higher education in countries like the USA, Canada, the UK, Australia, Singapore, New Zealand, and Ireland. Our acquisition in Planet Education is a strategic step to enter the burgeoning international study tourism, allowing us to offer a seamless, end-to-end experience that integrates both education and travel services for our customers,” said Nishant Pitti, CEO & co-founder, EaseMyTrip.
“Leveraging Planet Education’s expertise, we aim to simplify the process of visas and documentation for students, making it hassle-free. We see immense potential in Planet Education’s model and are excited to combine our tech-driven capabilities with their expertise to create enhanced value for our valued customers.”
“[The] proposed alliance would be a perfect synergy for expansion and growth of businesses of both the entities whereby wide network of Planet Education in form of its presence across the country and EaseMyTrip’s presence through its online platform for travel and tourism will be facilitating each other’s line of business and thereby achieving growth in the businesses,” stated Sanket Shah, founder, Planet Education.
Shah added that the partnership marked “a perfect synergy for expansion” and the growth of both businesses.
While this marks the first investment by an Indian travel platform in an international education provider, several travel companies over the years have introduced services aimed at India’s growing outbound student population, which is expected to reach 2.5 million by 2030.
Just last year, BookMyForex, a subsidiary of another leading travel platform MakeMyTrip, launched a promotional campaign offering cashback on forex cards and tuition fee transfers for students planning to study abroad.
Moreover, in 2023, MakeMyTrip rolled out a series of student-focused collaborations, teaming up with airlines to provide additional baggage allowances and special fares, with banks to extend exclusive credit card discounts on bookings, and with travel accessory brands to offer concessions.
