As a bilingual territory, Quebec offers students the chance to learn both English and French, which can be daunting for some. However, this bilingualism also provides a distinctive advantage in the global education market. This article explores how institutions like the Lester B. Pearson School Board are adapting to these changes and highlights key strategies for success.
Challenges and opportunities in Quebec
Quebec’s bilingual nature often makes it a secondary choice for international students who may prefer English-only environments. However, the opportunity to learn both languages can be a significant draw for students seeking to enhance their global competencies. Over the past two years, the field of international education has undergone significant changes, requiring institutions to adapt swiftly. Here are some of the changes:
New IRCC requirements since July 2023:
- Revised funds requirement for study permit applicants, increasing the financial threshold to ensure students are adequately prepared for the cost of living in Canada.
- End of the Student Direct Stream (SDS), affecting the expedited processing of study permits for certain countries.
- Revision of programs eligible for post-graduation work permits (PGWP), limiting eligibility to specific fields of study and designated learning institutions.
- Introduction of Provincial Attestation Letters (PALs), requiring students to obtain a PAL as part of their study permit application.
Adapting to new requirements: a strategic advantage
The introduction of PALs and the revised financial requirements had a minimal impact on the Lester B. Pearson School Board (LBPSB) due to Quebec’s existing Certificat d’acceptation du Québec (CAQ) process. The CAQ process already required higher financial proof than the new federal standards, positioning LBPSB at an advantage. This continuity ensured that our processes and requirements remained stable, providing a smoother transition for international students.
Shifting the message: beyond PGWP
Previously, programs eligible for post-graduation work permits (PGWP) were a major selling point, maintaining healthy student intake levels with minimal marketing effort. However, the focus has now shifted. The message is no longer solely about the PGWP; it is about acquiring a skillset that can be exercised globally. Montreal, an amazing student city, continues to be a prime study destination due to its quality of education, accessibility to higher education, cost of living, quality of life, and availability of a wide range of outdoor activities and hobbies. Montreal was always part of our marketing plan, but now it has become the marketing plan.
Maintaining stability and messaging
In the face of these changes, it is crucial to keep our messaging and name intact. As a public institution, the Lester B. Pearson School Board emphasizes stability and a long-term commitment to international education. Quebec offers an exceptional option for students to benefit from its established quality education system. Students study in state-of-the-art facilities, interact with local students, and immerse themselves in a new culture. This experience is not only about receiving a quality education but also about personal growth. The education and personal development gained here are invaluable and transferable anywhere in the world.
Addressing the housing crisis
While the housing crisis in Quebec is not as severe as in other parts of Canada, it remains a concern. The lack of housing has been cited as a key reason for limiting the number of international students in Canada, yet this approach overlooks a crucial fact: many international students, especially those in vocational programs like Lester B. Pearson’s, are essential to addressing the very housing shortage they’re being blamed for. These students are training to become carpenters, electricians, plumbers, and other skilled tradespeople—professions desperately needed to build more homes across the country.
To ensure accessibility to safe, secure, and affordable housing for international vocational students, the Lester B. Pearson School Board has partnered with 4Stay to offer a dormitory experience on campus for adult vocational students. This is a one-of-a-kind offering in Canada, with students enjoying turn-key housing, meal plans, and student life programming to ease their transition to life in Montreal.
About 4Stay
4Stay was founded by international students who experienced firsthand the challenges of finding student housing when they arrived in the United States for their education. Launched in 2016, 4Stay is driven by the mission to create a world where everyone has a “home away from home.” The company connects students and interns with local hosts, room providers, and roommates near their destinations, offering both short-term and long-term housing solutions.
4Stay works with educators and administrators to craft bespoke housing programs, tailored to the institution’s unique needs. Recognizing that every institution has their own set of unique interests, challenges, and strategic priorities, 4stay has a suite of services and strategies to source student housing options and manage them.
By providing affordable homes, 4Stay helps students find a supportive community that eases their transition to life in a foreign country. The company’s vision and values resonate deeply with the Lester B. Pearson School Board, making it an ideal partner to manage our student residence and enhance the student experience.
Building a supportive community
The partnership between LBPSB and 4Stay allows students to access residence options either as a short-term landing pad (up to three months) or as a long-term accommodation solution throughout their entire program. This initiative helps build a community of students who can support each other through the challenges of settling in a new country. By offering these housing solutions, the Lester B. Pearson School Board ensures that international students have a safe and welcoming environment, contributing to their overall success and well-being.
Conclusion
Adapting to the ever-changing world of international education requires innovative strategies and a commitment to providing comprehensive support for students. By leveraging Quebec’s bilingual advantage, shifting the focus of marketing messages, and addressing housing needs through partnerships like 4Stay, public institutions in Quebec can continue to thrive in the global education market. These efforts not only attract international students but also ensure they have the resources and community support needed to succeed in their academic and personal endeavors.
About the author:
Martine St-Pierre, MBA, is the director of international programs at the Lester B. Pearson School Board (LBPSB). With over two decades of experience in education, she oversees the recruitment and support of international students, ensuring they receive high-quality education and a welcoming environment. Her strategic vision and expertise have positioned LBPSB as a top choice for students worldwide.
