1. Growth is the target, but not from student recruitment
The international education strategy sets out a bold ambition for the UK’s thriving education sector: to collectively grow education exports to £40 billion per year by 2030, but the plan makes it clear that will need to come from the broader education ecosystem including transnational education (TNE), ELT, skills and edtech.
2. The government’s love affair with TNE continues
The UK’s TNE boom – seen most evidently in India, with a slew of UK branch campuses opening over the next year or so – shows no sign of slowing down. The IES sets out an intention to grow the government’s leadership in TNE, as well as using the Education Sector Action Group (ESAG) to look out for partnership opportunities and educating providers on the technical risks of operating overseas.
3. Soft power and diplomacy is an explicit focus
The Foreign, Commonwealth & Development Office (FCDO) has joined the Department for Education (DfE) and the Department for Business & Trade (DBT) as authors of the strategy and as a result soft power is a core feature. The strategy talks about ‘rolling out a new diplomacy‐led approach’, by appointing heads of missions to act as local education champions in priority countries. The upcoming HMG Soft Power Strategy will also dictate what global partnerships are a priority for the country.
4. The ESAG will deliver action plans
This reformed ministerially chaired forum will bring together industry, government, and representative bodies from across the education sector to tackle key concerns and identify opportunities for partnerships. Each representative will lead on an action plan, published within the first 100 days of appointment to ESAG, outlining how their members will support delivery of the three ambitions of this strategy. But who is ESAG? We’ve broken it down for you here.
5. Sir Steve Smith continues his work with priority countries as international education champion
Priority countries named in the strategy are still India, Indonesia, Nigeria, Saudi Arabia and Vietnam, as per the 2019 IES and the work of Sir Steve Smith. Emerging economies such as Brazil, Mexico and Pakistan are mooted as wider opportunities without any further details given. Pakistan is an outlier given the recent problems with high asylum applications and visa delays.
6. The levy and tough immigration policy is reaffirmed
The publication of the strategy was delayed in response to the government’s immigration whitepaper and the Autumn Budget, which announced the international student levy. It remains to be seen how this will be applied to students – however, the strategy doubles down on reaffirming this policy and how the IES will adhere to wider government immigration policy.
7. Cross-government collaboration welcome, but will bureaucracy slow delivery down?
There is a clear effort to include all stakeholders in the process and direction, including the government’s vast overseas networks – but will many more stakeholders prevent the UK from being agile? Global competition is ramping up again as Australia has undertaken its own strategy review and the big four study destinations expand to the big 10. Read our analysis here.
8. No new policy levers, tactics or funding included
Despite the obvious challenges, there appear to be no new tactics being presented in the strategy to meet the growth target. Instead, the report reiterates the strength of existing scholarships and campaigning by The British Council. The UK’s return to Erasmus is a welcome feature mentioned in the document and a new development after the previous IES – but that was technically announced by the government at the end of 2025. TNE and innovation are expensive and at present there is no government support offered to kick-start activity.
9. Sustainable recruitment is the name of the game, but are the Home Office official stakeholders?
The need for sustainable international recruitment is a theme mentioned repeatedly in the latest IES, with a focus on attracting “high-quality” talent from overseas. Perhaps unsurprisingly given the government’s aim of controlling immigration to the UK, the aim seems to be to maintain the UK’s stellar reputation as a study destination without seeing the same post-pandemic surge in numbers. The Home Office is implicitly involved as guardians of the new BCA metrics to which sponsors must adhere, but it remains to be seen if the previous disconnect between the UKVI and the national education exports strategy has been resolved.
10. Qualifications are a valuable export for the UK
In keeping with a renewed government focus on skills after the publication of the post-16 education and skills paper last year, the IES hones in on the value of UK qualifications abroad. It also wants to open up new markets overseas by benchmarking international credentials against UK standards.
