BOSSA’s senior director, Shuai Yang, signed the MoU with CEO of StudentMarketing, Samuel Vetrak, last month and announced that both parties will collaborate on trade mission initiatives, fam tours, joint research and promotion.
“It is simple – BOSSA and its members as organisations uphold the quality standards and professionalism that our partners and clients actively operating in China seek,” said Igor Skibickij, head of StudentMarketing’s Chinese branch.
According to StudentMarketing, the Chinese study abroad market is the largest in HE degree-seeking programmes (712,157 students and growing at 2.62% per annum); the largest in K-12 with more than 62,000 students in US, Canada, UK, Australia and New Zealand, and second largest in ELT (100,000 students, 1.4m student weeks).
The agreement will also see the two parties promoting study opportunities in China. BOSSA’s Jon Santangelo commented, “BOSSA is launching new outreach campaigns to assist Chinese education authorities in promoting teaching and scholarship opportunities in China, among other initiatives.”
He added, “We’re confident that StudentMarketing will accentuate our efforts in building China-international exchange programmes.”
BOSSA has over a decade of operational experience, 71 leading education agencies as members, and a dedicated team with both local and international expertise.
It states that its agency members account for more than one third of all outbound Chinese student exchanges in the world.