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HTi enters LATAM with Spiible partnership

Education consultant Huatong International has announced a partnership with Latin American agency Spiible, accompanied by a “significant equity investment”.

The partnership comes at an "opportune moment", according to Spiible's CEO. Photo: Spiible

Mark Lucas, CEO of HTi, will also join the Spiible board as part of the deal

The figure that Spiible has received as part of the deal remains undisclosed.

HTi has a large presence as an educational consultant across the world in all four major study destinations, and will work with Spiible to “expand the network of offices” in Sydney, Vancouver, Toronto, LA and New York.

A new major city, which has not been revealed, will also see a new office opened to “recruit Spiible students” with the support of HTi.

Spiible has been a fast growing agency in more recent years, especially in LATAM and South East Asia – something HTi will look to capitalise on.

The deal marks the “beginning of a powerful alliance in the international student recruitment and marketing sector within LATAM”.

Spiible, which is also shortly launching a new tech arm, will continue to operate under the name, but will go forward with co-branding involving HTi.

“In light of our strategic initiatives and expansion plans, the timing of the HTI/Spiible partnership is particularly opportune,” Spiible co-founder and CEO, Mauricio Segura, told The PIE.

“The collaboration aligns seamlessly with our vision to integrate recruitment technologies into new territories across Latin America and other regions.

“For example, in the coming days we will launch one of 2024’s most innovative initiatives –, a niched tech course marketplace and community.”

Mark Lucas, CEO of HTi, will also join the Spiible board, joining Segura and Spiible COO Gabrielle Ruggi Neto.

Lucas is slated to play a “crucial role in ensuring robust representation and recruitment” for both companies and HTi’s institutional partners.

“As we embark on the journey of 2024, Spiible is not merely embracing change, we’re orchestrating a crescendo of dynamic growth and influence in the international student recruitment and marketing sector,” Segura added.

“The timing of the HTI/Spiible partnership is particularly opportune”

“Our collaborative efforts extend beyond mere student recruitment. We are committed to aligning our tactics and strategies to unlock enhanced value in these focus markets.

“This alignment is not limited to the institutional level but extends to a broader market perspective.

“Moreover, drawing on the expertise and innovation of our creative sister company,, we will infuse unique and inventive elements into the initiatives we develop, enriching the collaborative endeavours and further distinguishing our approach in the international student recruitment landscape.”

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