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Adventus and London Met reveal partnership

Tech-based international student recruitment marketplace has announced a partnership with London Metropolitan University. counts over 7,000 agents and 1,600 institutions among its global partners. Photo:

London Met is on track to exceed a 30% conversion rate from offer to enrolment

The multi-year agreement will see the B2B2C marketplace deliver student recruitment, marketing, admissions and compliance services for the institution in the UK capital.

London Met will adopt admissions and compliance servicing arm Adventus Professional Services to initially support student recruitment from South Asia.

APS – which is now expanding into Sub-Saharan Africa – is designed to support institutions to “confidently deliver exceptional application turnaround, and compliance assessments via white label services with service-level agreement and scalability”.

For director of Student Recruitment & Business Development at London Met, Jennifer Wilkinson, the initial outcomes of the APS work is one of the reasons the institution has further expanded the relationship.

“We saw a significant increase in international applications to London Met this year, thanks to favourable market conditions, in addition to the introduction of new programs and recruitment strategies and the bounce back of demand following Covid-19 restrictions,” she said.

“We would not have been able to capitalise on this demand in the same way without the support of, who have supported measured growth with a persistent focus on high quality in line with our institutional priorities.” says it is focused on institutions being inundated by applications, and suggests it is offering a smarter and more sustainable ways to support growth without compromising on quality.

“The days of ‘black-box’ recruitment, with no channel transparency or data are numbered”

“Increasingly, institutions are exploring integrated partnerships with our marketplace to access our unrivalled quality & compliance expertise,” said Patrick Whitfield, chief commercial officer of

“We were the first edtech to invest heavily in rigorous compliance processes. When we launched in 2020, we knew the market was shifting. The days of ‘black-box’ recruitment, with no channel transparency or data are numbered.

“Institutions seek true partnerships that align with student success and support compliant growth. We believe this is only the beginning of what we can achieve with London Met and look forward to working with them to solve more challenges as we continue to drive smart and sustainable growth for our partners.”

The strategic agreement also offers London Met subscription to channel management and analytics tool Adventus Drive, which saw the institution receive over 600 high quality applications for the Sept 2022 intake alone.

In January 2023, this rose to over 1,000 applications and London Met is on track to exceed a 30% conversion rate from offer to enrolment.

Applications have shown greater diversity, the partners added, seeing students apply from India, Pakistan, Bangladesh, Nigeria, Nepal and Sri Lanka.

“The time-consuming, but essential, activities in our admissions and compliance processes are now delivered more efficiently and at greater scale by market experts and we have the confidence that through our partnership growth can be achieved in tandem with high levels of quality control and compliance,” Wilkinson added.

“We are excited to continue to work closely with to ensure we meet our international targets in an efficient, compliant and transparent way.”

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