Study Group, UK. Tony is now the Global Digital Marketing Director for Study Group, leading teams in the UK, USA and Australia. He has been actively involved in digital marketing for students recruitment since 2005, working directly with Google and Facebook, to reduce student acquisition costs and increase the proportion of directly recruited students. Tony was with INTO University Partnerships from 2009 to 2015 and drove the organisation’s digital ambitions and was responsible for the digital strategy. He also lectures on digital marketing to universities on behalf of The European Association for International Education, the British Council, ICEF, CASE and to US universities at NAFSA.