Global University Systems, Global. Simone Davies has joined Global University Systems as chief marketing officer for the UK college division. Simone has worked for a number of UK universities leading marketing and student recruitment. She has successfully implemented strategic marketing initiatives and digital-first approaches that have significantly improved student recruitment. Simone has also played a key role in establishing innovative partnerships, launching new brand identities, and driving organisational cultural change in both the private and public sector. Simone said: “I am really looking forward to shaping the marketing strategies for the UK College brands as well as further enhancing their visibility, whilst driving student recruitment. It’s been an exciting first few weeks where I’ve met and been inspired by brilliant colleagues and fabulous students. There’s a lot of change and opportunity on the horizon and I am thrilled to be part of that future.”