EF Education First, Global. Simon Jacobs has started a new role as general manager, Saudi Arabia, at EF. Simon joins EF after 15 years at Navitas, moving up the ranks to the role of general manager, marketing and recruitment, for North Asia and South Asia. Reflecting on the start of his time at EF, Simon said: “The last few months of transitioning into this role have been an absolute delight as I’ve spent time learning from new colleagues and working alongside an incredible team that brims with talent, creativity and enthusiasm.”