Weduc, UK. Rob Pointen has been appointed as chief executive officer of school communications company Weduc, after joining the organisation as its chief financial officer last year. Rob has a proven track record in planning and facilitating strategic change in high growth companies across multiple sectors. Since joining the board, Pointen has been instrumental in forging a strong, dynamic, standalone business after the demerger from the Accrosoft group last year. He will work closely with the new non-executive chairman Paul Hughes to implement a strategy building on Weduc’s next-generation parental engagement software solution. “We’ve got a really exciting future ahead,” Rob said. “Our mission is to bring genuine service back into Edtech, which many schools today sadly find missing, especially from our larger corporate rivals. Many of our staff are ex-education professionals, who truly understand the problems facing schools and genuinely want to make a difference in children’s educational outcomes.”