UniQuest, UK. Peter Lynch has joined UniQuest as Commercial Director, where he will be responsible for actively meeting with student recruitment and student services leaders interested in transforming student engagement at their institutions. With 20 years’ experience in the UK and USA Higher Ed space Peter previously worked with IDP Connect, Hotcourses, Studyportals and QS. During that time, he has lived in London, Boston, Madrid and now splits his time between Amsterdam and London. Peter has worked on many public and private partnerships including the launch of the British Council’s Education UK website; the UKs first student peer-to-peer website – whatuni.com; and latterly he led a digital transformation team at QS working with HE leaders and practitioners to develop digital and data led approaches to student recruitment events and marketing.