TWIN Group, UK. Peter Hudson has joined TWIN Group as its new group marketing and communications director. Peter has more than 25 years of marketing experience, both B2C and B2B, from the academic publishing and education sectors, including secondary, further, and higher education. He has managed teams across the UK, Europe, and Middle East markets, and always seeks to inspire creative teams to deliver high quality multi-channel marketing, communications, and lead-generating campaigns, whilst also driving brand value, reputation, and profile among key stakeholders. Peter said of his new role: “I’m thrilled to have joined TWIN Group. Client success is very important to me, and at TWIN I see a company dedicated to growing opportunity for all its customers, including students, those seeking employment, and valued partners. I’m keen to raise awareness so more people can discover and benefit from the unique TWIN offer.”