Edified, Australia. Lyndell Jacka has joined the Edified core team as the new Insights Director to help education providers and promoters improve their results in student acquisition, retention and success. With over 20 years’ experience, she has led, shaped and created research and insights – most recently as Head of Research at IDP Education. She has a passion for synthesising complex sets of statistics and information into relevant and visually engaging insights. She is excited about applying these skills to help organisations unlock the value of data through deep market and customer understanding.