The PIE, UK. Lucy has joined The PIE as Business Development Director. Her initial focus will be on developing new sales channels before taking a wider role in the company’s exciting development plans. Lucy has been part of the international education sector for almost 20 years, starting her career at EF. During a subsequent decade of marketing at Study Group, Lucy ran the centralised group sales unit and was responsible, among other things, for parties, events and creative trade shows that are still talked about today. Lucy has spent the last six years successfully developing new markets including China, Brazil, Taiwan, Hong Kong, Ukraine and Germany as Director of Sales and Marketing for Ardmore Language Schools.