Bayswater Education, London. Lucinda Hickey has joined Bayswater Education in London as the Academic Director. She will oversee the development and quality assurance of all English courses as well as growing the portfolio of professional courses, starting with Digital Marketing. Lucinda has an extensive and varied career in international education, from teaching primary and secondary in Asia and Latin America to university level courses in the UK, before going into management and development. Most recently Lucinda was Academic Director for ELT at Cambridge Education Group, setting up a teacher training function at Stafford House and improving the delivery of English and language development through academic content at CATS and CSVPA colleges.