StudyIn, Hong Kong. Laura Darling has joined StudyIn as senior marketing director, based in Hong Kong, after 17 years at Nord Anglia Education. Laura brings extensive experience scaling global brands across APAC and international education, including leading major organisational rebrands, driving double-digit enquiry growth and working with institutions including MIT and Juilliard. She will use her regional-market and commercial-strategy expertise to build StudyIn’s brand, optimise the student experience and deliver more localised recruitment outcomes for students, universities and partners. “Higher education is changing fast, with the landscape shifting, and I’m excited to channel my passion for this space into helping a dynamic business build its brand equity, optimise the student experience and drive measurable business impact,” she said.