University of Sheffield, Malaysia. Jessie has joined University of Sheffield as the Associate Director, SE Asia. In this role, she will provide leadership for marketing and student recruitment, alumni, governmental relations, partnership matters and serves as the key for all the university work in the SE Asia region. Prior to this, she was one of the pioneer staff in the startup of Heriot-Watt University Malaysia campus and was responsible for leading the admissions, marketing and student recruitment of the new campus. Before this, she was a student recruiter for Raffles Education Corporation Ltd, and was then promoted to country manager responsible for overseeing the six regional offices in Malaysia.