BSC Education, UK. Ibrahim Mustafa has rejoined BSC Education as strategic growth director, global markets. After a brief departure, Ibrahim returns to lead BSC’s expansion across MENA and emerging markets. With over two decades in education, Ibrahim brings valuable market knowledge and an established network throughout the sector. His previous role as global sales director helped build BSC’s presence in key international markets. Ibrahim’s approach centres on effective listening, a perspective that has consistently helped him develop tailored solutions for educational partners. Based in MENA, Ibrahim will focus on regional growth opportunities while applying his blend of cultural insight and commercial expertise to new territories. Alongside his professional work, Ibrahim enjoys writing, which enhances his business communications and helps him connect educational solutions to regional contexts. He said: “The education sector requires creating experiences that respect local contexts whilst incorporating global perspectives—balancing listening with adaptation.”