Flying Fox Content, UK. Franki Clemens has recently launched Flying Fox Content, aimed at helping businesses across the higher education sector with their content marketing strategies, brand positioning, and copywriting needs. Flying Fox Content offers marketing support for businesses that would like to increase their work with UK institutions. Prior to its launch, Franki worked as the senior B2B editor at IDP Education (UK & Ireland) for 7.5 years. During this time, she was instrumental in positioning the company as a sector thought leader, produced multiple reports, articles and email campaigns to drive sales, and grew its LinkedIn page to over 22,000 organic followers. Franki said: “I’m delighted to use my sector-specific experience in B2B content marketing to help businesses grow and connect with more universities across the UK. The work we do at Flying Fox is about facilitating impactful business-university collaborations that will ultimately advance the university experience, while also driving commercial success.”